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This domain states the following, "I am sorry to tell you that the NITMIX store is now closed." Our analyzers observed that the web site said " Two years ago Google demoted the NITMIX website from the front page of its results and penalised us particularly for the phrase head lice treatment by all accounts we where apparently over optimised for the one thing that NITMIX specialises in, head lice treatment! Good luck to you all and remember, the good stuff is no longer any where near the top of the search results in Google." The website's header had treating head lice as the most important keyword. It was followed by removing headlice, lice, and head lice treatments which isn't as ranked as highly as treating head lice. The next words the site uses is hair lice. remedy head lice was also included and could not be viewed by search parsers.